Change log
Every licensing shift, on the record.
Public metadata is always free. Old vs new model, cost impact and the negotiation playbook are reserved for subscribers.
9 changes
Adobe
Creative Cloud (Firefly)
Adobe meters generative credits separately from Creative Cloud
Adobe is separating Firefly generative credits from the base Creative Cloud entitlement. Included monthly credits are being reduced and top-up packs introduced, gating heavy generative workflows behind consumption pricing.
Twilio
Twilio Programmable Messaging
Twilio raises A2P messaging and carrier pass-through fees
Twilio is increasing per-segment messaging fees and passing through higher US carrier A2P fees. Consumption-driven communications budgets should be re-forecast for Q4 and into next year.
Snowflake
Snowflake Data Cloud
Snowflake raises Standard credit price and retires legacy discounts
Snowflake is increasing the on-demand Standard edition credit rate by roughly 8% and sunsetting several legacy capacity discount tiers at renewal. Capacity buyers on older contracts face a step change at their next commit.
Atlassian
Jira & Confluence Cloud
Atlassian introduces new user-band cliff at 10,000 seats
Atlassian is restructuring Cloud user bands, adding a new pricing break above 10,000 users and adjusting per-user rates in the 5,001-10,000 band. Large tenants near the boundary should re-model before renewal.
HubSpot
HubSpot Suite
HubSpot splits core and paid seats across all hubs
HubSpot is extending its core-seat / paid-seat model across every hub. View-only 'core' seats are free but paid seats now carry the full per-hub cost, changing how teams allocate access.
Salesforce
Agentforce / Einstein
Agentforce moves from per-seat to per-conversation consumption
Salesforce is retiring the flat per-seat Agentforce add-on and moving to a consumption model billed per resolved conversation, with a minimum annual credit commitment. Expect budgeting to shift from headcount to interaction volume.
Microsoft
Microsoft 365 Copilot
Microsoft 365 Copilot minimum commitment dropped, price held
Microsoft has removed the 300-seat minimum for M365 Copilot and now allows monthly commitment via CSP, keeping the $30/user headline. A quiet but meaningful concession for mid-market buyers previously priced out.
Okta
Okta Workforce Identity
Okta clarifies MAU counting for dormant identities
Okta has updated its definition of a monthly active user to exclude fully deactivated identities from the billable count. A small but welcome clarification for organisations with high staff churn.
Datadog
Datadog Log Management
Datadog adds per-GB pricing for ingested logs on Pro
Datadog is adjusting log ingestion and indexing rates on the Pro tier and tightening the retention multiplier. High-volume log environments should re-check their exclusion filters and retention policies.